What Does Your House And A Widget Have in Common?
It's time to put your house on the market. You've cleaned, you've staged, you've contacted several agents to come out and talk with you. The agents seem to agree that, though your house is in great shape, and looks nice, your wall color is a bit unique. It's not going to suit everyone. What's your inclination? Do you paint, or let the buyer?
As real estate agents we often see people get a little emotionally involved when selling their home. It's hard not too! You've invested years of your life there. The kids may have grown up there. Johnny's height still is marked on the utility room door...I understand. I also caution you to try very hard to divorce your emotions from the process.
Imagine this...you are the head of the leading widget maker in Texas. You've done studies that show that College Station people like maroon widgets (what else would they like here in Aggieland?) Instead of going with maroon widgets though you decide that blue widgets are the way to go. They go with your office furniture better. Guess what? The widgets don't sell. You've spent alot of money on fancy boxes and marketing widgets that just sit on the shelves.
Now let's talk about your house. Yes, that purple in Suzy's room might have been her color, but for right now it's not about Suzy. For the moment it's about equity and maximizing it. Suzy's new room at the new house can be purple and pink, if she'd like. Paint the walls and you'll see green!
Your house when on the real estate market is, first and foremost, a product. You need to present it as a product. It needs to be clean and look nice. It needs to be staged properly. If at all possible it needs to be as neutral as possible. Accent with your furniture and accessories, not the wall color when preparing to sell your home.
For more advice on how to sell your home faster and for more money call today. Please let me talk with you about our professional marketing services. I would love to apply for the job of selling your home!